MITSUBISHI Raider Crew Cab

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MITSUBISHI Raider Crew Cab
MITSUBISHI Raider Crew Cab   2005 2009
2005 2009

The 2006 Mitsubishi Raider was the last attempt of the Japanese brand to sell a re-badged Dodge onto the American market.
Even though the design was far from Dodge, it couldn’t convince buyers.

Chrysler and Mitsubishi built more than a car together. The Mitsubishi 3000/Dodge Stealth or the Mitsubishi Eclipse/Eagle Talon were just two examples, where the cooperation between the two car-makers had proved successful. But the Dodge Dakota/Mitsubishi Raider was a flop, especially for the Japanese brand.

Since the car was a body-on-frame pickup truck, it was easy to change the exterior styling with a more aggressive bumper, headlights, fenders, and hood. The Raider look was closer to Mitsubishi products even though it wasn’t a Mitsubishi. And that was more obvious on the inside. The Crew Cab was mostly for private owners, featuring good rear-seat room and wide doors.

The dashboard was taken directly from the Dakota, but behind the styling found in other pickup-trucks like the Ford F150 or the Toyota Tundra. It was good and practical but without the same amenities and, more important the good look. Since the Raider Crew Cab was a light and medium pickup-truck, it was used more by families than for work only. In that segment, the look was more important than the payload.

The small sales figures made the Mitsubishi ask DaimlerChrysler to stop production for the Raider after the total sales of the Raider were under 25.000 units in five years.

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