SEAT unveiled its first performance SUV in 2018 with the unveil of the CUPRA Ateca, fitted with a 2.0-liter engine, AWD, improved suspension, and lots of driver aids. At the front, its upper grille features a honeycomb effect on the inside with the new CUPRA logo in the center. The CUPRA letters are in matte aluminum on the lower grill, just above the exclusively designed bumper.

The details in glossy black are a constant on the exterior of the CUPRA Ateca: the roof rails, wing mirrors, window frames, side moldings, wheels, front grille and front and rear diffusers as well as the spoilers that frame the rear window. In the interior, the door panels are upholstered in Alcantara, with the CUPRA logo illuminated on an aluminum plaque, standing out on the door sill. The seats are also upholstered in Alcantara, in black with grey stitching, with a carbon fiber effect covering the sides. The grey stitching can also be found on the sporty leather steering wheel and gear knob. The pedals are finished in aluminum and the climate control air vent frames and the central console are finished in glossy black.