Dodge introduced the second generation of the Ram in 1993 as a 1994 model.
It was an instant hit due to its look and a wide choice of engines for every pocket and every need.

In 1993, the retro-design theme was unknown, and all car-makers tried to improve and add new design cues to their products. But Dodge went on another path and took its inspiration from the old Dodge Power Wagon and Freightliner trucks. Its recipe was a success.

From the outside, the lowered fenders and the horizontal headlights were unique on the market. The prominent grille was divided into four areas by two cross-slats. With its high-mounted hood and steep A-pillars, the Ram was an imposing presence on the road. The bed was not the best usable one on the market due to the wheel-arches’ intrusion inside, but it featured four drain holes that were missing from its competitors.

Inside, the Ram was still a pickup truck with the same flat and straight dashboard design. The designers fitted the vehicle with enough analog dials for all the important information regarding the engine for the instrument cluster. The Laramie was the top-trim level and featured air-conditioning, cruise control, and a radio-cassette player.

Under the hood, Dodge offered a choice of six engines starting with a base, 3.9-liter V6, and up to a massive 8.0-liter V10, which was available for the first generation of the Viper. The 4-speed automatic transmission with overdrive was fitted as standard on most versions. A 4x4 variant was available.