Fiat needed a full range of utility vehicles, but it was too expensive for them to develop a 4x4 pickup from the ground up, so it signed an agreement with Mitsubishi to build one.
Mitsubishi was a long time partner with Chrysler. It even built a few vehicles together, such as the Mitsubishi 3000 GT/Dodge Stealth or Mitsubishi Raider/Dodge Dakota pickup truck. Fiat owned the Chrysler in 2016, so it struck a deal with the Japanese carmaker to produce an Italian badged Mitsubishi L200 and named-it Fiat Fullback. It was available in a few body choices, including the full-size double cab version.

The main difference between the Fullback and the L200 was the badge and the front fascia. Fiat Fullback featured swept-back headlights and a mesh grille with a 3D pattern on it. The four-door version was marketed more as a lifestyle pickup-truck, with good interior features fitted as standard.

Inside, the Fullback featured cloth upholstery for the base trim level, while the leather seats and aluminum inserts were fitted as standard on the upper trim levels. A big infotainment system, carried over from Mitsubishi, was fitted as standard.

Fiat Professional was the Italian carmaker’s utility vehicle arm, and its customers who already had LCV’s from it asked for a reliable and trustworthy off-road vehicle. Fiat offered the Fullback. Under the hood, the pickup-truck featured a 2.4-liter turbodiesel engine for most of the markets, while in specific countries was available with a 2.3-liter gasoline unit. The standard transmission was a 6-speed manual, while a 5-speed automatic was on the options list. A low-range gear was fitted as standard for the entire range.