10 years later after revealing their first hybrid, Honda launched the new Insight in 2009.
Many have said that the new Insight was much like the Toyota’s Prius, however, it was actually based on their first Insight, borrowing many of its characteristics.

The Insight had a futuristic and simple design, offering high visibility to the driver. It seems like the model was mostly thought for comfort, having a low driving position with extremely comfortable seats. The controls were simple, logical and intuitive.

Honda created a system to encourage the drivers to drive in an economical way. The Insight had an “eco” button that when pressed would guide the driver on how to drive in order to obtain a good score. Yes, you read it well, it actually gave the drivers a final score. The speed-o-meter was interactive, colored with blue and green. The blue color showed a polluting driving mode, blue and green – a relatively polluting driving mode and of course, green, the adequate way to drive.

The Insight was impressively safe, scoring 5 out of 5 at the Euro NCAP crash test. It was equipped with ABS, ESP, as well as driver, passenger, side and curtain airbags.

The Honda Insight was not very popular and it mostly attracted buyers who wanted to show a bit of empathy to the environment.