Hailed as the flagship of Lexus in its luxury sedan market, the LS has had quite the history.
When this first generation was introduced in 1990 it was among the first cars to have digital A/C readouts, power adjustable shoulder belts, heated front seats and auto-off headlamps. Some came equipped with air suspension and a premium sound system. No wonder this first generation was a success selling between 21,000 and 42,000 units annually. Another reason for its success was the fact that it was seriously underpriced when compared to similar vehicles on the market at the time.