Mazda launched a strange war on the market with cars that shared similar platforms but used completely different bodyworks, and all of them were in the same compact-segment.
The 323F was a particular version of a 5-door hatchback, which might be called a four-door coupe as well. It featured frameless windows and a sloped end. It was more aerodynamic than the regular hatchback, which was still available on the market, together with a coupe and a sedan.

With its small headlights at the front, which were smaller than some other car’s fog-lights, the 323 F was a one-of-a-kind vehicle. Its roofline was low, and its sporty appearance made it a tough competitor on the market. At the back, a roof spoiler and a small trunk-wing enhanced the car’s dynamic look, together with an extended red-strip that connected the taillights.

Inside, the carmaker installed a taller center stack between the front bucket seats, with a center stack that sported the audio system and the HVAC controls. Depending on the trim-level, the Japanese carmaker fitted an air-conditioning system for the car.

Under the hood, Mazda installed a choice of three gasoline engines, ranged between 1.5-liter and 2.0-liter. The latter was available as a V6 unit and was well-known for its smoothness. Apart from the least powerful version, all other engines could have been paired to a 4-speed automatic transmission as an alternative for the standard 5-speed manual.