With its high experience on the SUV market, Mitsubishi introduced the Endeavor in 2003 to replace the former Mitsubishi Montero Sport on the U.S. market.

The Japanese car-maker understood that the most successful SUVs on the market were based on car platforms and it built the Endeavour on the Galant platform. Its size and features made it a possible good contender on the market. But its sales failed to prove that. The manufacturer expected sales of over 60.000 units per year but it never reached 40.000 units. Moreover, during the world economic crisis, its sales dropped under 5000 units for three consecutive years. In 2011 it was cut from the assembly line after a struggling 9 years on the market, after around 125.000 units sold.

The design was bold, with higher than grille headlights and a flat hood. From the side, it resembled the former Montero Sport, but somehow it looked like a station-wagon on stilts. Maybe that was a problem that led to its slow start and low sales.

Inside, the Endeavor featured a car-like dashboard, but with some extensions on the lower side to cover the tall side of the cabin. On the center console, there was the gear selector. As usual, Mitsubishi didn’t think too much about interior car styling. The center stack looked like it was installed after the car left the assembly line.

It was available with only one engine option, a transverse-mounted 3.8-liter V6 was the only option and it was mated to a 4-speed automatic gearbox with front or all-wheel-drive.